My Work
UX-UI-Graphics | LetX
Jul 2016 – Jul 2019
- Designed B2B SaaS dashboards and engagement tools that increased user retention.
- Designed lead conversion funnels that were utilised in JVZoo product launches.
- Built the first company-wide design system, accelerating release velocity and brand consistency.
- Collaborated with Product Managers and engineers to translate customer feedback into UX improvements.
Associate Manager, Design | vFulfill
Aug 2019 – Aug 2025
- Built the Partner and Admin Dashboards
- Supported packaging redesign program that cut product return rates.
- Introduced AI tools (Bolt, Imagery, Lovable) to design-ops, shrinking prototype cycles.
- Mentored a cross-functional team of 2 designers & 3 front-end developers; embedded design into operations strategy.